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Your Trusted Partner for Saudi Healthcare Market Entry, Business Growth & Sustainable Expansion.

Enter the Saudi Healthcare Market with confidence and let us help you build a sustainable business in this lucrative but complex market. We have over 40 years of experience in Saudi Arabia helping world-class international firms thrive in the Saudi Market

Expand The Right Way With Frankeli

Turn Market Complexity Into Local Advantage, Strong Partnerships & Lasting Success.

Frankeli is a boutique healthcare consultancy helping international companies build a meaningful and profitable presence in Saudi Arabia. With over 40 years of experience in the Kingdom, we bring deep expertise in local regulations, commercial strategy, and high-level networks. We have supported Fortune 500 companies and niche innovators alike in entering the market and building a strong, profitable footprint.

Consultancy & Growth Positioning

Shape market entry and growth with a clear strategy built for lasting traction.

Product Market Fit & Market Analysis

Identify real demand, best-fit segments and the strongest launch opportunities.

$ $ $ $

Non Executive Board Advisory

Gain independent guidance for key decisions, expansion and long-term direction.

+1k 2020
+12k 2021
+15k 2022
+22k 2023
+26k 2024
+31k 2025

Healthcare spending is expected to reach $77 billion by 2027 and continue to grow steadily. The government is encouraging direct investment and embracing advanced technology.

With increased demand for local content, customized solutions and the rapid adoption of digital health and AI, there is an intense focus on localized solutions including local manufacturing and development of products and services.

Healthcare spending is expected to reach $77 billion by 2027 and continue to grow steadily. The government is encouraging direct investment and embracing advanced technology.

With increased demand for local content, customized solutions and the rapid adoption of digital health and AI, there is an intense focus on localized solutions including local manufacturing and development of products and services.

Navigating The Challenges
Of Expansion in Saudi.

Expanding into Saudi Arabia's healthcare landscape means navigating a web of regulations, cultural nuances, and operational complexities. We provide strategic, on-the-ground support to help healthcare businesses confidently enter and thrive in the Middle Eastern market.

Where Expansion
Becomes Complex.

Market entry is only the first hurdle. As operations take shape, regulatory requirements, local partnerships, internal alignment, and execution become increasingly interconnected. Without the right local strategy, small gaps can quickly become costly delays that slow momentum and limit growth.

01
Overconfidence Overconfidence

Companies often dive in without fully understanding local regulations or cultural expectations—leading to missteps and delays from day one.

02
Regulatory Friction Regulatory Friction

Licensing, compliance, and legal requirements become roadblocks. Without local insight, businesses get stuck in slow, costly approval cycles.

03
Misaligned Operations Misaligned Operations

Imported strategies don’t always translate. Teams face internal confusion, patient trust is hard to earn, and partnerships often fall through.

04
Stalled Growth Stalled Growth

With mounting inefficiencies and unmet expectations, expansion slows—or fails altogether—wasting time, resources, and opportunities.

What We Offer?

Expert advisory and guidance for medical equipment and healthcare IT companies
navigating the complexities and uniqueness of the Saudi Market including:

Market Entry and Growth Strategy

Market Entry & Growth Strategy

Tailored go-to-market and expansion plans designed to align with Vision 2030 & business goals.

Sales and Commercial Enablement

Sales & Commercial Enablement

Customized sales material, private-sector entry, & pre/post market entry to drive revenue & adoption.

NUPCO and Government Tender Support

NUPCO & Government Tender Support

Bid preparation, pricing models, KPI alignment, and supply chain planning for public sector access.

Local Partner and Distributor Enablement

Local Partner & Distributor Enablement

Sourcing, vetting, and structuring local partnerships with the right licensing, contracts, and terms.

Localization and Workforce Planning

Localization & Workforce Planning

Saudization compliance, workforce strategy, and cultural adaptation for HR and commercial teams.

Supporting Fortune 500 companies and niche innovators alike in entering the Saudi market and establish a large and profitable footprint.

Whether you're a MedTech giant, digital health startup, or healthcare IT platform — we help you expand intelligently and sustainably in one of the world’s most ambitious healthcare markets.

Collaborate with initiatives under the Health Sector Transformation Program, align with Vision 2030 priorities in healthcare supply chain, AI, digital health, telemedicine, and health information systems.

Launch With Less Risk

Local insight and on-the-ground guidance reduce costly missteps.